Sam Flaherty Creative

CLIENT

Stone And Strand

CHALLENGE

Stone and Strand – a fast-growing online jewellery retailer proudly based out of NYC – required help to reinforce their position as a go-to millennial brand.

SOLUTION

This positioning was achieved through the establishment of well-defined and simple design principles such as a neutral colour palette and a strong photographic art-direction style. The website is currently in phase one of the build, with phase two being scheduled later in 2018.

CLIENT

We The People

CHALLENGE

We The People – a fashion, lifestyle and travel online destination – required a high-impact website that showcased the visually-focused nature of the content. It was also important that the site felt removed from the expected WordPress blog platforms.

SOLUTION

A visually-driven homepage was created to showcase the depth of the content, along with a flexible inner-page structure that allowed We The People the ability to lay out each blog post in a different way. The result is a website that feels far removed from the monotony of standard blog templates.

CLIENT

Iona Brown

CHALLENGE

Iona Brown, a London-based jewellery designer, approached me to develop a visual identity for her expanding line. Iona’s aesthetic is reflected in her jewellery designs; she uses distinctly minimalist lines, shapes and materials, which in turn informed the visual identity of the brand.

SOLUTION

The logotype, a customised version of GT Sectra Display, was designed to re ect the duel weight of Iona’s pieces, which often run from thick to thin. This was foiled onto duplexed Colourplan business cards, various packaging and a lookbook. The result is a strikingly simple identity for a jewellery brand with a strikingly simple aesthetic.

CLIENT

Sett Surf

CHALLENGE

A long-time surfer (and friend) came to me with a brave new business idea: to launch a premium skincare range for a surf-focused audience.

SOLUTION

A goal was set to avoid the standard ‘core’ surfing imagery and aesthetic; instead, a ‘surf spray’ visual direction was established, using good old handiwork – spray cans and a scanner. This was augmented by a minimalist layout and stylistic approach, creating a cohesive and polished packaging set.

CLIENT

The Scalpel

CHALLENGE

It’s not every day that you get a chance to brand something that will be seen around the world. While at Wordsearch I worked on the conceptual stage of the branding for The Scalpel, a new skyscraper currently being built that will soon change London’s skyline.

SOLUTION

The idea for the identity itself was taken directly from the name; a piercing scalpel cut, sharp on edge to reflect the design aesthetic of the building. This feature was then rolled across the brand collateral using striking die-cuts, creating a memorable brand experience.