Blog Archives

Iona Brown


Iona Brown, a London-based jewellery designer, approached me to develop a visual identity for her expanding line. Iona’s aesthetic is reflected in her jewellery designs; she uses distinctly minimalist lines, shapes and materials, which in turn informed the visual identity

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So It Goes Magazine


So It Goes is a seminal arts and culture magazine based and published in London and distributed worldwide. The magazine enlisted me to help them to reconsider their digital approach and create a new website that is more inline to

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We The People


We The People is a fashion, travel and lifestyle blog created and run by Jessie Bush. Jessie counts brands such as Vogue, Jimmy Choo, Levis and Net-a-Porter as clients, and communicates with her readership over a large social media reach.

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Sam Flaherty Creative


A visual identity serves a very important purpose; it should speak directly and clearly to its intended audience. There’s nothing more direct and clear than a simple greeting. Showcased here on business cards, the ‘hi’ lives across all my channels,

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The Bag Edit: art direction


Art Direction of a photoshoot published on, featuring bags from the Spring/Summer ’14/’15 season – Deadly Ponies, Givenchy and Balenciaga. Completed as part of my role of Art Director of No September.

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I collaborated with photographer Jessie Bush from We The People on a photoshoot for a series of jewellery brands; Ryan Storer, Chloe, Sarah and Sebastian and Eddie Borgo. The shoot was published on

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Spring in Alaska


I worked at the multi-disciplinary creative agency Spring in Alaska during 2011 and 2012. During this time, the studio underwent a complete rebrand. I was involved in creating an identity that would move the agency forward. The brand was consciously

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Nicola Mannering


Nicola Mannering is a New Zealand-based fine artist and writer. Nicola uses a wide range of mediums with which to create explorations of existence. These themes of existence are also explored within her writing. I created a book that showcased

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Created as a pitch for a new wine blend; a playful Dropp aimed at women who are looking to let their hair down a little. The blend comes in either a cheeky red or a perky white, and of course

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