The brainwave of two friends who love colour, Drye is a cheeky, energetic and slightly sexy towel brand that believes drying off can be fun.
I worked with Drye in the start-up stages of the business; a little bit of strategy, a little bit of research, and a lot of art-direction and brand consultation. The brand has since grown into its own, with a dedicated lifestyle following around the world and an engaged audience photographing their own #Dryemeoff content.
Watch this space as the brand evolves even further.
Additional art direction & photography: