Radien
2023
Brand Strategy
Naming
Research + Context
Brand Identity
Radien empowers developers + engineers, helping them to lighten their code base through AI-driven analysis, automation and duplication removal.
After interrogating the purpose of the product and what it was fundamentally used for, we realised that at it’s foundation was the enabling of developers + engineers to create a strong core of base code. This idea then underpinned the naming + visual identity.
We used a series of methodologies to explore hundreds of potential routes + brand names. We arrived at Radien, which is an ownable riff on the word radian (a mathematical unit of measurement of a circle - or core).
Throughout the brand identity, the visualisation of a circle was used as a signifier of the concept of a strong core.