PROJECT
Defining the strategy and visual identity for a forward-thinking leadership development company
CLIENT
3 Minute Mile
SERVICES
BRAND STRATEGY
CREATIVE DIRECTION
DIGITAL DESIGN
DESIGN SYSTEMS
CHALLENGE
Building a leadership brand for the brave new, post-data, post-AI, post-everything world.
PROCESS
I started by hosting a series of brand strategy meetings, to define 3 Minute Mile’s long-term goals and to craft a Big Idea, with which to build the visual identity upon.
THE BIG IDEA
From these meetings, we established the Big Idea of Leading the Edge. A reflection of forward-thinking, future-solving leadership.
SOLUTION
Using shape and motion to craft a brand with an edge, the identity puposefully shuns the safe, stale visuals of traditional leadership firms and instead takes a braver stance; doubling-down on the innovative and fresh approach that the company provides.
